Amazon has discontinued the Amazon Glow, an interactive video chat device focused on helping kids and loved ones play together over the internet during the pandemic.
Launching in 2021, Amazon Glow features video screens and projectors to give kids access to a wide range of entertainment and educational content. The video screen connects the child with the remote person on the other end of the video call, while projecting the play space onto a silicone mat where both can participate.
But apparently, sales fell short of expectations, leading Amazon to cancel the product.
Amazon spokeswoman Kristy Schmidt confirmed Glow’s cancellation, saying: “At Amazon, we want to think big, experiment and invest in new ideas to delight customers.” “We also continually evaluate how our products are being offered. Progress and potential in terms of customer value, we regularly adjust based on these assessments. We will share updates and guidance with Glow customers shortly.”
Amazon Glow contains a wide range of entertainment and educational content. Games like Checkers and Go Fish are built in, along with puzzles, thousands of books, and a free drawing app that scans objects into artwork and does fun things like smash your favorites on the screen Toys to create a jigsaw puzzle.
Amazon has also partnered with studios at Disney, Mattel, Sesame Street and Nickelodeon to deliver branded experiences. Selected video content is available, but children can only watch video when calling an approved adult.
The device retails for $300, but it was on sale Tuesday for $150 for Amazon Prime members, 55 percent off the list price, before it was listed as unavailable.